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Another Free $50 Google AdWords Coupon
Not sure how much it is for, but Google is giving out more free AdWords coupons.Update: Barry says the AdWords coupons are $50 each, but unfortunately they are expired now. All is not lost though!...
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Free $200 Microsoft AdCenter Ad Coupon! Rock on Live Search!
I just found this great offer for search advertisers. Well worth a look if you are trying to get traffic to your website. Here is a free $200 Microsoft Ad Center promotional code.Update: It looks like...
View ArticleBidding on Hot Products You Don't Carry
Why are companies that do not currently carry the Nintendo Wii or Sony Playstation 3 bidding on those terms to send customers to pages that do not have the product? Why is it that their landing pages...
View ArticleHow Google AdWords Ads Manipulate Google's Organic Search Results
SEO Question: I was thinking about buying Google AdWords and AdSense ads or placing AdSense on my site. Will doing any of these increase my link count, Google rankings, or rankings in other search...
View ArticleAmazon Clickriver Beta
I got my invite to beta test Clickriver today. Yippie. I already set up my account, so lets see how long it takes Amazon to start showing my ads for things like my name and search engine optimization....
View ArticleGoogle AdWords to Show Contextual Ad Location URLs
Jen noticed that Google's Kim Malone announced that in the next couple months AdWords will start displaying content targeted ad locations.Google AdSense pays most publishers crumbs for their ad space....
View ArticleSweet PPC Ads
Two chocolate companies advertised similar products via pay per click ads. One wasted thousands of dollars while the other grew their business. Categories: pay per click search engines
View ArticlePPC vs SEO Debate Quietly Dies
DaveN, well known for SEO, published stats about how PPC ads aided organic conversions. Andrew Goodman's firm, well known to focus on paid search, now does SEO too. It seems the PPC vs SEO debate has...
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Free $25 Microsoft adCenter Coupon Code + Ad Intelligence = Sweet!
Get Started TodayStep 1: Create Your Microsoft AdCenter AccountUse the following AdCenter promotion code. Bing and Yahoo! Search expand the reach of your business to millions of monthly users in the...
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What do You do When Affiliates Call You a Scammer to Sell Your Product?
To be honest, I have used the "scam or not" angle before when trying to pull in traffic for something and have called stuff a "scam" when I did not like it, but I have never called something a scam...
View ArticleMicrosoft AdCenter Affiliate Ad
I put a Microsoft AdCenter affiliate ad in the sidebar of the blog. I generally do not like putting too many ads on this site, but... their traffic converts well because it is such a clean source (no...
View ArticleYour Laziness: Why I Love SEO So Much More Than PPC
Laziness is Beyond Your ControlEveryone, at least on some levels, is lazy. I work my ass off, but am still lazy about doing things I do not enjoy doing. If my wife asks me to wash the dishes the hand...
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Tracking Bogus Google AdWords Conversions
I recently bought a few AdWords ads for Microsoft adCenter's affiliate program. These links were direct affiliate links that headed directly to Microsoft - the searcher never touched my site. Compare...
View ArticleMicrosoft Announces Engagement Mapping Ad Technology
AdWords has become a black box beyond the means of many small advertisers. To help some advertisers automate their accounts tools like free conversion tracking and CPA based bidding have came about....
View ArticleYahoo! Inks Ad Syndication Deal With Google
The WSJ reported that Google and Yahoo! have inked a non-exclusive ad dealYahoo said it will display some ads sold by Google in an agreement estimated to generate $800 million in annual revenue. In the...
View ArticleBy 2009 Will PPC = AdWords? As Keywords & Industries Evolve...
I created a new training module talking about how language in new industries changes over time, how you can track change, and how you can take advantage of structural changes. I made the first 1/3 of...
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Chitika - the 5th Search Engine?
I recently had an email chat with Alden DoRosario from Chitika about the recent rapid growth of their ad network. They have been aggressively signing up bloggers and other independent publishers, and...
View ArticleThe Return of Garbitrage (Click Arbitrage SEM)
Recently one of our AdSense sites had a lot of poor ads on it that we filtered out, but it is hard to keep up with all the new ones. Some of them are so bad that you know they are junk just by looking...
View ArticleHas Yahoo! Search Marketing Lost Their Minds?
Imagine selling web traffic as a commodity in a blind auction, while touting its value based on the traffic being targeted, relevant, precise, and trackable. Then imagine taking away the default...
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SEM Training: Do You Make These 14 Common SEM Errors?
There are a lot of parallels between Google AdWords and SEO, and a lot of the beginner mistakes are the same for both traffic acquisition strategies. I figured it would be worth outlining some of the...
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Google AdWords Tax Calculator
Many experienced advertisers realize that there are many gotchas in the AdWords system...optimization tools and default setting which optimize to boost Google's yield at the expense of unsuspecting...
View ArticleKiller Google AdWords Guide for Affiliates
My wife used to tell me that I would give too much away...and then she pens something like this AdWords affiliate guide. It doesn't seem fair ;)Categories: pay per click search engines
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New Google AdWords Training Course
Back when I got into SEO part of the reason I wasn't too into PPC back then was because I had limited cash, but another big reason I wasn't big on it was because it seemed so simple and boring. Over...
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Using PPC for Local SEO
We are all aware of the importance Google has been placing on local search over the last couple of years, we touched on it in a recent blog post. Google also has some interesting statistics on local...
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Amazon Product Ads
Outside of Google, Amazon and eBay own perhaps the 2 largest streams of ecommerce traffic. In fact, both are amongst the top 10 sites in Alexa (even though ~ 100% of their traffic is commercial while ~...
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Set Up a Local PPC Campaign in 8 Easy Steps
Recently, we did a post on the benefits of using PPC for Local SEO. In this post, we are going to go through how to structure a local PPC campaign for a small business. This post is designed to show...
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Longer Google AdWords Ad Copy
I was just checking out the ongoing strategic meltdown in the value of the Dollar & noticed an AdWords ad with an extended headline & a 150 character ad description. Currently I believe the...
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Buying Google AdWords Ads on Brand Keywords?
Is Paid Search Incremental or Cannibalistic?Earlier this month Google referenced a "study" they did which showed that 89% of AdWords ad clicks were incremental (meaning that they were clicks that the...
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Google AdWords Ads Add Album Cover & Song Preview
Before I get any drops of jupiter hate on the following...I was typing in training.seobook.com & somehow accidentally hit enter after typing train & when the URL completion didn't work I got...
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Why the Yahoo! Search Revenue Gap Won't Close
In spite of Yahoo! accepting revenue guarantees for another year from Microsoft, recently there has been speculation that Yahoo! might want to get out of their search ad deal with Microsoft. I am...
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